The full process of opening a Google Ads account: Differences between self-service and agency account opening, and common pitfalls to avoid

Google Ads Account Setup: The Full Process, Self-Signup vs. Agency Signup, and How to Avoid Pitfalls

For Chinese export businesses and cross-border direct-to-consumer site operators, opening a Google Ads account is the first step in running Google Ads. If this step goes wrong — the account gets suspended, payment fails, or verification cannot be completed — the rest of your advertising cannot proceed.

This article is written for B2B export enterprises and cross-border e-commerce sellers running Google Ads from within China. It walks through the three ways to open an account, the complete self-signup process, the payment and verification problems unique to users in China, the common causes of account suspension and how to prevent them, and what to do once the account is open.

The Three Ways to Open a Google Ads Account

At present, there are three mainstream paths to opening a Google Ads account from within China:

Setup method	Operator	Account ownership	Management entry point
Self-signup	The user	The user’s own Google account	ads.google.com
Signup through a Google Partner agency	A Google Partner certified agency	The user’s own Google account (managed by the agency)	ads.google.com or the agency’s platform
Signup through a Google Ads reseller (rebate account)	A first-tier reseller	A sub-account (under a Manager Account)	The reseller’s MCC platform

The three methods differ noticeably in payment flexibility, rebate policy, account control, and suspension risk. Each is covered below.

Self-Signup: The Complete Step-by-Step Process

Registering directly through the official Google Ads site is the most straightforward route. The full process is as follows:

Step 1: Prepare a Google account

You need a working Google account (Gmail). If you do not have one, register a Gmail address first. It is advisable to use a Google account linked to a business email rather than a personal one, which makes later account verification and team management easier.

Step 2: Go to the Google Ads signup page

Visit ads.google.com and click “Get started” in the top-right corner. Sign in with your Google account. Google will guide you through the initial setup flow:

• Choose an advertising goal: get traffic, increase brand awareness, drive online sales, and so on
• Enter your website URL
• Set location targeting, budget, and bidding
• Create your first ad

The budget, bids, and ad content chosen during initial setup can all be changed after the account is created, so there is no need to chase a “perfect setup” here. According to Google Ads’ official help documentation, these settings can be adjusted at the campaign level at any time: Google Ads campaign settings.

Step 3: Enter payment information

This is the most critical step for users in China. Google Ads accepts several payment methods, but the options available from within China are limited. See the next section for details.

Step 4: Account verification (advertiser verification)

Advertiser Verification is triggered by Google based on the account’s circumstances: when verification is required, Google notifies you through an in-account notification and email, stating the materials to submit and the deadline. It is not triggered by reaching a particular spending threshold. After receiving the notice, submit the company name, address, tax ID, and other information as required (official advertiser verification documentation). Businesses operating in China need to have a business license and the corresponding company information ready. For the specific verification process, refer to Google’s official documentation: Google Ads policies and verification requirements.

Issues Specific to Users in China: Payment Methods and Currency

When running Google Ads from within China, payment is the area most likely to cause problems. The payment methods Google Ads supports vary by country/region, and the options available to users in China are limited.

Payment methods available to users in China

Payment method	Available (China)	Notes
Credit card (Visa / Mastercard)	Yes	The most common method; supports dual-currency Visa/Mastercard credit cards issued in China
Debit card	Limited	Only some Visa/Mastercard debit cards from domestic banks work; UnionPay cards are not directly supported
Bank transfer (wire transfer)	Yes	Suitable for accounts with higher monthly spend; requires setting up automatic or manual payments
PayPal	No	PayPal accounts registered in China generally cannot be linked to Google Ads
Google Wallet	Limited	Depends on the bank card linked for payment

According to Google Ads’ official payment methods documentation, the payment methods available depend on your billing country/region and currency. When users in China set up an account, the currency can be either CNY (Chinese yuan) or USD (US dollar), but note the following:

• If you choose CNY as the billing currency, Google deducts Chinese yuan from your credit card at the exchange rate Google sets
• If you choose USD as the billing currency, your credit card must support US dollar transactions, and the bank will charge a foreign transaction fee (typically 1%–1.5%)
• For accounts whose billing country/region is China, wire transfer (bank transfer) requires sending the funds to a bank account in China designated by Google; the specific account number is shown on the billing page

Billing thresholds and how charges are triggered

Google Ads uses a billing threshold mechanism. A new account’s initial billing threshold is typically USD 300–500; as ads keep running and payments are made on time, the threshold rises gradually. Once the threshold is reached, Google triggers a charge and the threshold resets. For more details, see Google Ads billing threshold documentation.

Tax information

Chinese companies advertising on Google Ads need to provide tax information. Google may require Form W-8BEN (a declaration of foreign status for withholding tax purposes) or a Chinese VAT taxpayer identification number. If your account is registered in the name of a Chinese company and the payee is an overseas user, the withholding exemption under the US–China tax treaty generally applies. It is advisable to consult a finance professional when filling in tax information, or refer to the Google Ads billing and tax documentation.

Agency Signup: Process and Differences

Besides self-signup, opening an account through a Google Partner certified agency is the second common route. Google Partners are advertising agencies officially certified by Google through the Google Partners program.

Agency signup process

1. Choose a Google Partner certified agency (you can check the list on the Google Partners website)
2. Sign a service agreement with the agency specifying the management fee, rebate percentage, and scope of services
3. The agency creates your sub-account through its Manager Account (MCC)
4. You receive access to the Google Ads account (usually admin or standard access)
5. Link a payment method to the sub-account (or have the agency manage payments centrally)

Advantages of agency signup

• Rebate: agencies can usually offer a certain percentage back (ranging from 3% to 8%), depending on the agency’s tier and your monthly spend
• Solves payment problems: some agencies offer payment in Chinese yuan, helping businesses without a foreign-currency credit card open an account
• Lower barriers to entry: for users lacking company verification materials or hands-on experience, the agency can assist with verification
• Technical support: agencies generally provide account diagnostics and optimization suggestions

Disadvantages of agency signup

• Incomplete account control: some agencies grant only standard access, so you cannot fully manage the account yourself
• Limited data transparency: if policies or restrictions are set in the agency’s MCC, you may not be able to see the full account data
• High cost of switching agencies: changing agencies requires transferring the account (moving the sub-account from one MCC to another), which can interrupt advertising during the process
• Complex rebate conditions: rebates usually come with conditions (such as a minimum monthly spend or a specified currency), so it is advisable to spell them out in the contract

Key Timing After Setup: The Official Rules on Review, Verification, and Charges

The questions Chinese advertisers ask most often — how long ad review takes, when advertiser verification is triggered, what materials to submit, how many business days review takes, and the cadence of charges — all have clear answers in Google’s official help documentation. This section gathers these rules together, with the source listed after each one. The trigger timing for verification, the number of tasks, and the initial charge amount vary by account; Google states explicitly that the type and number of tasks depend on factors such as the account and billing settings, and has not published a uniform figure.

Ad review: most ads are reviewed within 1 business day

After an ad is created or edited, it enters review automatically. Review covers headlines, descriptions, keywords, landing pages, and images and videos. Most ads are reviewed within 1 business day, while complex reviews take longer; if an ad is still in review after more than 2 business days, Google recommends checking the ad status, and if there is no result after more than a week, you can contact Google Ads support. Google Ads ad review process documentation

Advertiser verification: how it is triggered and its deadlines

Google is progressively requiring all advertisers to complete advertiser verification. When it is triggered, you receive an in-account notification or an email stating the verification items to complete and the deadline. Common reasons for being selected include: the account being included in a transparency program, ad behavior or ad content being flagged as suspicious, advertising in specific industries such as financial services, or using features that are prone to abuse. Official advertiser verification policy page

For verifications with a deadline, accounts that miss it are suspended, and the deadline cannot be extended. Accounts without a hard deadline can also verify early on their own initiative, and ads keep running normally during voluntary verification. Advertiser verification timeline documentation

What verification requires and how long review takes

The submission entry point for verification is the “Admin → Policy → Account” page in the Google Ads backend. When verifying as an organization, two types of materials are required: organization registration documents (such as a business license — this is a general category description, not Google’s item-by-item official checklist for China), and a government-issued photo ID of the authorized representative (passport, national ID, driver’s license, etc., issued by any country/region). The information entered must match the payment profile exactly. Images of documents must be valid, in color, and clear, and cannot be photocopies or screenshots. For the specific documents recognized in each country/region, refer to the official page and switch countries to view. Advertiser verification document requirements (the official page shows the US list by default; switch countries/regions to view others)

Review duration: Google may take up to 5 business days to review the submitted information, and in rare cases up to 30 days; the verification status in the account backend may also take up to 5 business days to update. Common reasons for verification failure are documents that cannot be verified, name mismatches, and unsupported file types; you can resubmit after correcting them as instructed. Verification timeline documentation, Verification document requirements

Charging cadence: how billing thresholds work

With automatic payments, Google charges when spending reaches the payment threshold and settles the remaining charges for the month on the 1st of each month. The threshold is set by the system and rises automatically as you keep advertising and pay on time — the example in the official documentation goes from $50 gradually up to more than $200. Some accounts can raise the threshold manually in billing settings. Payment threshold and charging frequency documentation

Google has not published a fixed figure for a new account’s initial threshold amount; the amount shown on the account billing page governs.

Payment methods and settlement times

Google Ads accepts credit and debit cards bearing the Visa, MasterCard, or China UnionPay logos, and they can be used for automatic payments (advertise first, pay later) and manual payments (top up first, advertise later); prepaid cards cannot be used for automatic payments. Google Ads payment methods documentation

Google has not published a fixed number of business days for wire transfer (bank transfer) settlement; the time depends on the processing speed of the sending bank and intermediary banks, and the payment instructions generated on the billing page and the bank receipt govern.

Summary: What advertisers can control is the quality of materials and the timing of submission — names matching the payment profile, clear and valid documents, and submission before the deadline. Review duration and the trigger cadence of verification are decided by Google, so build a buffer for the verification stage when planning campaigns, and note that Google’s stated review ceiling can be as long as 30 days.

Comparison Table: Self-Signup vs. Agency Signup

Comparison dimension	Self-signup	Agency signup
Account control	Full control (admin access)	Partial control (depends on permission settings)
Rebate/discount	None	Usually a 3%–8% rebate
Payment flexibility	Requires a foreign-currency credit card or wire transfer	Payment in Chinese yuan possible (depends on the agency)
Setup speed	Instant (completed in minutes)	1–3 business days
Technical support	None (self-learning)	The agency provides basic consulting and optimization suggestions
Verification requirements	You must complete advertiser verification yourself	The agency assists with verification
Suspension risk	Medium (you follow the policies yourself)	Lower (provided the agency account is in good standing)
Changing providers	Not applicable	Requires the account transfer process, with some cost
Who it suits	Businesses with some Google Ads experience and a foreign-currency credit card	Businesses that are just starting out, lack a foreign-currency credit card, or want rebates

Note on figures: The rebate percentages and setup times in the table above are observed industry norms, not official Google data, and vary by agency in practice.

Account Suspension Risk and Prevention

Account suspension is one of the biggest worries for users in China after opening a Google Ads account. Google reviews advertising accounts fairly strictly, especially in the following areas:

Common reasons for suspension

• Violating Google Ads policies: advertising prohibited products or services (counterfeits, restricted medical products, gambling content, etc.); see the Google Ads policy list
• Circumventing systems: using multiple accounts, frequently changing account information, or attempting to bypass review in some way
• Website problems: policy-violating content on the landing page, false claims, broken links, or excessive pop-ups
• Payment problems: invalid credit card, chargebacks, billing disputes, and so on
• False identity: information submitted during verification not matching the account information
• Spammy advertising behavior: low-quality ad assets, irrelevant keywords, or repeatedly creating similar ads

Prevention recommendations

1. Use true, accurate business and website information when registering
2. Read and understand Google Ads policies, especially the special policies for your industry (financial services, medical, counterfeits, etc.)
3. Make sure landing page content is truthful and complete and does not diverge from the ad copy
4. Open only one Google Ads account per company; do not try to open multiple accounts to spread budget around
5. Use a real, valid credit card for payment; do not try virtual cards or someone else’s card
6. If the account is suspended, first read the specific policy clauses in Google’s suspension notification email carefully before submitting an appeal

For users in China, one extra point to note: if you access Google Ads through a proxy server or VPN, it is advisable to keep your login IP relatively stable. Switching IP regions frequently may be identified by the system as a possible account compromise or suspicious activity.

Budget Recommendations for a New Account

When running Google Ads for the first time, how should the budget be set? Google has not published a standard for “how much a new account should spend,” so this section can only offer reference ranges.

Hypothetical scenario: budget reference for an export company’s first campaign

Hypothetical scenario: a Chinese export factory making industrial equipment, targeting the US market, using search ads and running brand terms and product terms. The budget ranges below are for reference only; the specific numbers depend on how competitive the industry is:

Note on figures: The table below is a set of reference ranges compiled from publicly available advertising know-how and industry norms. It is not an official Google standard, nor a performance promise; the specific numbers vary widely with industry competition and regional differences.

Dimension	Recommendation	Reason
Initial daily budget	$20–$50/day	A new account needs to accumulate data (clicks, conversions, Quality Score); too low a budget (<$10/day) produces too little data to optimize against
Initial campaign duration	Run continuously for at least 14 days	Smart bidding campaigns have a learning period, officially stated as up to 3 weeks or 1–2 conversion cycles; with sufficient conversion volume the learning period shortens, and data fluctuation during this time is normal (campaign learning period documentation)
Budget allocation	80% to search ads, 20% to display ads (remarketing)	For B2B businesses, search ads reach users with a clear need directly and are more efficient
Bidding strategy	Use manual CPC initially, switch to smart bidding later	Manual bidding lets operators quickly get a feel for the cost level of each click
Minimum monthly budget	$600–$1,500 (about CNY 4,000–10,000)	Below this budget, search ad performance data is often insufficient to support optimization

The above are figures for a hypothetical scenario, not a “performance promise.” CPC varies widely by industry — some B2B industrial terms have a CPC above $50, and a $20/day budget may only buy 1–2 clicks. Before opening an account, it is advisable to check the bid range for your target keywords with the Google Keyword Planner and then decide the budget level.

The First Thing After Setup: Build Your Campaigns

Once the account is open, do not rush to dump all your product terms into the same ad group. A sound account structure directly affects ad performance and optimization efficiency.

Basic principles of ad account structure

• One campaign corresponds to one ad type + one target market + one bidding strategy
• One ad group corresponds to one keyword theme (usually 10–20 tightly related keywords)
• Write at least 2–3 responsive search ads (RSAs) per ad group so Google can find the best-performing combination

First-step checklist

1. Set up conversion tracking: install the Google tag (GTag) on your website and configure the target conversions (inquiry submission, email click, phone click, etc.). Without conversion tracking, Google Ads cannot optimize bidding
2. Create your first search campaign: choose the goal “Website traffic” or “Leads”
3. Set location targeting: down to the target country/state/city (do not select “the whole world”)
4. Set negative keywords: exclude irrelevant search terms such as “free,” “internship,” and “jobs”
5. Create responsive search ads: provide 3–5 headlines and 2–3 descriptions, making sure they include the target keywords and selling points
6. Set up ad extensions: including sitelink extensions, call extensions, and structured snippets

For a more detailed look at campaign setup, refer to Google Ads’ official guide: Google Ads campaign settings. For the complete flow from opening an account to launching your first campaign, budgets and bids, and day-to-day reviews, see our site’s Google Ads Tutorial: The Complete Process for Foreign Trade DTC Sites from Account Setup to Optimization in 2026.

When This Article Can Help You / When It Cannot

Cases where it can help

• You are a Chinese export business or a cross-border DTC site operator considering a Google Ads account for the first time
• You have already tried to sign up yourself but got stuck on payment or verification
• You are weighing the pros and cons of opening an account yourself versus going through an agency and need an objective comparison
• Your account was just opened and you are not sure how to build your first campaign
• You are worried about account suspension and want to understand the causes and prevention methods in advance

Cases where it cannot help

• You already have a mature advertising team and need advanced account strategy (such as PMax automated optimization, multi-touch attribution models, etc.) — this article covers account setup and basic structure, not advanced optimization
• You need a specific agency recommendation — this article does not recommend or evaluate any particular agency; it is advisable to search on the Google Partners website yourself
• Your account has already been suspended and you need appeal templates — this article covers suspension causes and prevention, but the specific appeal actions require you to respond point by point based on Google’s suspension notification email and policy clauses
• You need fake data or fraudulent account practices — this article only covers compliant practices

Google Ads Account Types and Structure

When many users search for “Google Ads account,” what they actually want to understand is how many types of Google Ads accounts exist, how they differ, and what the internal structure of an account looks like. One table and three short explanations below will help you grasp it quickly.

The three types of Google Ads accounts

Account type	Use case	Characteristics	How it is managed
Individual Account	A single advertiser running ads independently	One Google account corresponds to one Ads account; you manage it and pay for it yourself	Sign in at ads.google.com
Manager Account (MCC – My Client Center)	Agencies managing multiple client accounts	One MCC holds multiple sub-accounts; cross-account data viewing and consolidated invoicing are possible	MCC management backend
Business Account	Multi-person collaborative management within a company	Multiple admins/optimizers can be added through Google Ads user permissions	Settings → Account access

For Chinese export businesses, the most common combination is: register an individual account and have it managed through an agency’s MCC. This keeps ownership of the account in your own name (individual account) while letting you enjoy the agency’s rebates and service support.

Account hierarchy

The internal structure of a Google Ads account is a four-level hierarchy:

1. Account — the top level, containing all advertising activity. One advertiser can open multiple individual accounts (subject to Google Ads’ multiple-account policy).
2. Campaign — divided by advertising goal and budget. Search, display, and shopping ads each get their own campaign. Each campaign can have a daily budget, bidding strategy, networks, and geographic targeting.
3. Ad Group — a sub-level within a campaign, grouped by theme/keyword. For example, under a “Google Ads account setup” campaign you might have an “account setup tutorial group” and a “cost comparison group.”
4. Ad and Keyword — the bottom level: the actual copy shown and the conditions that trigger it.

The core idea behind this structure is: the further down the hierarchy, the finer the control granularity. Account-level settings (such as account verification and payment method) affect all advertising; campaign-level settings (such as budget and geography) affect all ad groups and ads under that campaign.

Suspension types and appeal paths

Having an account suspended is the most common predicament people face when searching for “Google Ads account.” Google Ads account suspensions fall roughly into three categories:

Suspension type	Common causes	Difficulty of recovery	Appeal path
Payment-related suspension	Invalid credit card, failed payment, overdue balance	Low — usually recoverable after updating to a valid payment method
Advertiser verification not passed	Submitted verification documents do not meet requirements, or were not submitted before the deadline	Medium — resubmit correct verification documents
Policy violation suspension	False claims, counterfeit products, malware, circumventing systems	High — requires a detailed appeal explaining corrective measures

If your account is suspended, the first step is to check the notifications in the Google Ads backend to confirm the specific reason for suspension. Then choose the corresponding appeal route based on the reason:

• Payment issues: update your credit card information on the “Billing” page, and the system re-verifies automatically.
• Verification issues: resubmit documents that meet the Google Ads advertiser verification requirements.
• Policy violations: fill out the policy violation appeal form, explaining that you have corrected the violating content.

Note: Account review is a mixed automated and manual process. After an appeal, a response usually comes within 3–5 business days. If the first appeal is rejected, you can submit another appeal based on the issues Google raised in its feedback, adding more detailed evidence.

Frequently Asked Questions (FAQ)

What types of Google Ads accounts are there?

Google Ads has three main account types: Individual Account (managed by a single advertiser), Manager Account (MCC) (an agency managing multiple client accounts), and Business Account (multi-person collaborative management permissions). For Chinese export businesses, the common model is to register an individual account and have it managed through an agency’s MCC, which preserves account ownership while enjoying the agency’s rebates. See the “Google Ads Account Types and Structure” section above for details.

What materials does a user in China need to register for Google Ads?

You need: a Google account (Gmail), a credit card that supports foreign currency (Visa or Mastercard), and company information (company name, address, and tax ID, for advertiser verification). If you go through an agency, the agency helps submit these materials.

Can I open an account without a foreign-currency credit card?

Yes. Through a Google Partner agency, most agencies support payment in Chinese yuan. For a self-signup account, you can pay by wire transfer (bank transfer), but the process is more complicated than using a credit card and usually requires first setting up automatic payments in the account and triggering the initial charge.

How soon after opening an account can I start running ads?

With a self-signup account, once payment information is set up you can create campaigns and start running ads, all within a few minutes. If advertiser verification is required, Google will notify you through an in-account notification or email of the materials to submit and the deadline. Per official documentation, review of submitted information takes up to 5 business days, and in rare cases up to 30 days; ads can usually keep running before verification is complete, but accounts with a deadline that miss it are suspended. Advertiser verification timeline documentation

How much rebate can an agency give?

The rebate percentage depends on the agency’s Google Partner tier (Partner or Premier Partner), your monthly spend, and how competitive the industry is. The usual range is between 3% and 8%. It is advisable to put the rebate calculation method and payout cycle in writing when signing the contract.

Can I appeal after my account is suspended?

Yes. After a Google Ads account is suspended, an appeal button usually appears on the account page. You need to submit appeal materials based on the reason for suspension, explaining the problems you have resolved. Note: if the suspension was for Circumventing Systems, the appeal is harder and requires sufficient identity documentation and a compliance explanation. Appeal reference: Google Ads policies and appeals.

Can the same company open multiple Google Ads accounts?

Not recommended. The Google Ads terms of service do not allow the same advertiser to operate multiple accounts without authorization. Multi-account operation may be judged as “circumventing systems,” resulting in all accounts being suspended.

When opening an account, should I choose Chinese yuan or US dollars as the currency?

If you have a dual-currency credit card, US dollars (USD) is recommended, because Google’s exchange rate for USD billing is usually better than the rate for converting to Chinese yuan. The advantage of choosing CNY is that the bill amount is intuitive and needs no conversion. Note: the billing currency cannot be changed once selected, so decide when you open the account.

Continue Reading

• How to Use the Google Ads Transparency Center: A Practical Guide to Checking Competitors’ Ad Assets and Copy
• How to Use Google Trends: A Guide to Foreign Trade Keyword Trend Analysis and Content Strategy
• How to Choose Keyword Tools: Selecting by Diagnostic Scenario
• How to Use Google Search Console: Which Data to Check First for Foreign Trade Website SEO Diagnosis

Summary of Official Reference Sources

Official source	What it covers	Link
Google Ads getting started guide	Account registration, campaign setup basics	support.google.com/google-ads/answer/1704395
Google Ads billing and payments	Payment methods, billing thresholds, invoices	support.google.com/google-ads/answer/6366718
Google Ads payment methods	Countries and regions supported for each payment method	support.google.com/google-ads/answer/1638954
Google Ads billing thresholds	Charging mechanism and threshold increase rules	support.google.com/google-ads/answer/136441
Google Ads policies	Advertising policy list and violation handling	support.google.com/google-ads/answer/2404197
Google Partners program	Finding Google Partner certified agencies	google.com/partners/
Google Ads China site	Chinese registration entry point and related services	ads.google.com/intl/zh-CN_cn/home/

{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “What materials does a user in China need to register for Google Ads?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “You need: a Google account (Gmail), a credit card that supports foreign currency (Visa or Mastercard), and company information (company name, address, and tax ID, for advertiser verification). If you go through an agency, the agency helps submit these materials.”
}
},
{
“@type”: “Question”,
“name”: “Can I open an account without a foreign-currency credit card?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Yes. Through a Google Partner agency, most agencies support payment in Chinese yuan. For a self-signup account, you can pay by wire transfer (bank transfer), but the process is more complicated than using a credit card and usually requires first setting up automatic payments in the account and triggering the initial charge.”
}
},
{
“@type”: “Question”,
“name”: “How soon after opening an account can I start running ads?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “With a self-signup account, once payment information is set up you can create campaigns and start running ads, all within a few minutes. If advertiser verification is required, Google will notify you through an in-account notification or email of the materials to submit and the deadline. Per official documentation, review of submitted information takes up to 5 business days, and in rare cases up to 30 days; ads can usually keep running before verification is complete, but accounts with a deadline that miss it are suspended. Advertiser verification timeline documentation”
}
},
{
“@type”: “Question”,
“name”: “How much rebate can an agency give?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “The rebate percentage depends on the agency’s Google Partner tier (Partner or Premier Partner), your monthly spend, and how competitive the industry is. The usual range is between 3% and 8%. It is advisable to put the rebate calculation method and payout cycle in writing when signing the contract.”
}
},
{
“@type”: “Question”,
“name”: “Can I appeal after my account is suspended?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Yes. After a Google Ads account is suspended, an appeal button usually appears on the account page. You need to submit appeal materials based on the reason for suspension, explaining the problems you have resolved. Note: if the suspension was for Circumventing Systems, the appeal is harder and requires sufficient identity documentation and a compliance explanation. Appeal reference: Google Ads policies and appeals.”
}
},
{
“@type”: “Question”,
“name”: “Can the same company open multiple Google Ads accounts?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Not recommended. The Google Ads terms of service do not allow the same advertiser to operate multiple accounts without authorization. Multi-account operation may be judged as “circumventing systems,” resulting in all accounts being suspended.”
}
},
{
“@type”: “Question”,
“name”: “When opening an account, should I choose Chinese yuan or US dollars as the currency?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “If you have a dual-currency credit card, US dollars (USD) is recommended, because Google’s exchange rate for USD billing is usually better than the rate for converting to Chinese yuan. The advantage of choosing CNY is that the bill amount is intuitive and needs no conversion. Note: the billing currency cannot be changed once selected, so decide when you open the account.”
}
}
]
}

---

About the author: Liu Yu (Henan Tianwen Network Technology), working on Google SEO, GEO/AI search visibility, and Google Ads for foreign trade DTC sites. This site has published the original data study “500 Chinese Queries Tested: 80.9% Already Covered by Google AI Overview” and the free tool AI Crawler Allow Checker.
Last updated: July 20, 2026

This page is machine-translated from the Simplified Chinese version and awaiting human review. It has not yet been proofread.