First-hand research on Google SEO and GEO, measured on real Chinese B2B export sites. Every study states its method, sample and limits so you can reproduce or challenge it.
Recent studies first, then the tutorial entry points. Each study is reproducible: method, sample size and limits are stated in the article.
Latest research
Ongoing work on keyword mapping, technical SEO, GEO visibility and AI citation structure.
2026-09-22
An SEO migration checklist exists because the damage happens in the quiet parts. The new server works, the pages load, and three weeks later impressions are down and nobody can say which step broke. Most of the time it’s one of four failures that produced no error message at all. We’ve moved sites between hosts […]
2026-09-22
An SEO audit earns its cost in one way: it changes what someone does next week. Everything else in the document is a description of the site, and the site already knew that. Most audits fail here, and they fail in a predictable way — hundreds of issues, a score out of 100, and no […]
2026-09-22
Generative engine optimization is the work of making a page the material an answer engine reads, trusts and quotes. That is the whole idea. It is not a new channel, and it is not a set of tricks that persuades ChatGPT to recommend your company. It is a measurement problem with a small number of […]
2026-09-22
Checking backlinks is the easiest way to feel productive and learn nothing. A backlink audit tool hands you tens of thousands of rows in four seconds, and almost none of them change what you do next week. The useful question is narrower than “how many links do I have”. It is: which link facts would […]
2026-09-18
An SEO audit for a B2B export website is not a 90-page PDF with a score out of 100. It is twelve checks, each of which either passes or fails on evidence you can open yourself in Google Search Console. This page lists the twelve we run on every export site we take over, what […]
2026-09-02
Google’s documentation on URL structure says non-ASCII URLs are supported. Our own site is a counter-example worth looking at, because it accidentally ran the cleanest test of that claim we have seen: same site, same language, same publishing pipeline, two URL formats — 63 pages indexed on one side, 0 on the other. We did […]
2026-08-28
Nearly every published study of AI Overviews measures English SERPs. We could not find one that systematically measured Chinese AI Overviews — how often Google actually returns an AI answer for Chinese-language queries, and which sources it cites. So at Tianwen SEO we ran the measurement ourselves, because we needed the answer for our own […]